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Research papers

George Gallup

GEORGE GALLUP is executive head of the Gallup Organization, Inc. Author of many books and articles on public opinion research, he has been the recipient of five awards for outstanding achievement, including the Advertising Gold Medal Award -1964 and...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, George Gallup
June 15, 1990
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Citation

Bartos and Gallup (1990a, June 15). George Gallup. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/george-gallup


Research papers

Activation

A basic research technique which measures sales, resulting from advertising, has long been a recognized need of the advertising profession. Now comes a major development which offers a way to measure the sales effectiveness of advertising. We can now...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: George Gallup
June 15, 1957
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Citation

Gallup, G. (1957a, June 15). Activation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/activation-


Research papers
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Citation

Gallup et al. (1957a, June 15). Research into consumer behaviour and its motivation (French) . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-french-